It is fair to say that the traditional perception of the number crunching accountant has evolved over recent years, with the advancement of new technology, cloud accounting, social media and also the public perception of accountants and the role they play.

During the current Covid-19 issues, I know a lot of business owners are sitting down and using this time as a reset and assessing where their business stands, how they do what they do while also asking themselves why they do it. Traditional accounting is becoming more commoditised and will end up being almost like a supermarket approach, favouring the person who can provide the cheapest service.