Healthier menus and revamped sites
change the focus for McDonald’s UK CFO Brian Mullens, says
Penny Sukhraj
When a Sacramento mother, backed by a Washington-based public
interest lobbying group, took up the fight against global fast food
giant McDonald’s for targeting her kids through the skilful
marketing of its Happy Meals, the group’s CEO Jim Skinner responded
angrily, labelling critics as ‘food police’ who undermine
parents’ ability to make their own decisions.
Skinne
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