The decision to rename the firm as HaysMac is a ‘nod to how the firm’s clients and people refer to it’, the firm said, stressing that the ‘modernised identity emphasises its progressive and unique approach in the accountancy, audit and tax sector’.

The new HaysMac name focuses on the accountancy firm’s three core values: For Business, For People, and For Good – mirroring HaysMac’s commitment to all of its clients and their best interests, as well as the factors that make it a successful business: empowering its people and championing positive impact.

The new branding has been rolled out on the corporate website with a slick new logo and graphics on the site, which focuses on the firm’s core values.