Majority of Gen Z want to set up a business

Two thirds of 16 to 25 years old workers have either started their own business or aspire to do so in 2023 compared to nearly a third of people overall

Being their own boss and quitting to start a business are top of the agenda for Gen Z, with 20% stating that they want to start their own business so they have something of their own. In addition, 16% want to be their own boss while 10% felt trapped in their job, according to the research from AAT (Association of Accounting Technicians).

The research has been published to help promote Small Business Saturday on 3 December.

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