Iris London has landed a campaign for Revenue & Customs' new range of government entitlements for new parents. The marketing company will have the task of developing partnerships with a number of brands and organisations to effectively communicate the entitlements, comprising child benefit, child trust fund, child tax credits and the Health in Pregnancy grant. The new Revenue campaign will use a number of channels including digital, experiential, print, sales promotion and PR in a bid to engage new parents with the financial possibilities for their children. Simon Vassey, Revenue head of marketing communications, said: 'By building on existing relationships and harnessing the power of advocacy, we're able to get parents' attention and provide them with the tools to give their child the best start in life.' Iris London currently works on tax credits for the Revenue in a partnerships capacity.