Outsourcing specialist, AdvanceTrack, won the case against one of its direct competitors, GI Outsourcing, after the company used its brand unlawfully in a Google Adwords campaign. 

Judge James Tindal passed his judgment on the long-running battle between the two outsourcing companies, held at Birmingham Civil Justice Centre, ruling in favour of AdvanceTrack. 

He concluded that GI Outsourcing, through a third-party Midlands-based marketing agency, had infringed the trademark of AdvanceTrack and was also liable for passing off AdvanceTrack’s trademark as its own – breaching laws protecting brands from companies illegally using Google to target their competitors.

AdvanceTrack, the trading name of E-Accounting Solutions Limited, is a specialist outsourcer of accountancy and audit services and a member of ICAEW with annual fee income of £3.5m.