Accountancy recruitment needs a radical rethink

Despite the underlying threat of AI to jobs, firms are finding it hard to attract and retain highly skilled accounting and tax staff so it’s time for a different approach, argues Joanna Pennell, divisional manager, finance at Pineapple Recruitment

If you’re struggling to fill finance and accountancy vacancies, you’re not alone. Put simply, the profession is facing a recruitment crisis, driven by critical skills shortages and a dramatic mismatch between traditional candidate skillsets and the evolving expectations of the modern, tech-driven workforce.

The figures are stark. Around 78% of CEOs report a critical talent shortage, while almost three quarters of accountancy firms admit to turning away clients because they lack the internal capacity to take on more work. 

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