Is advisory work right for accountants?

Shane Lukas, managing director of AVN The Accountants Network, has been banging the advisory drum for decades, but now he thinks he was wrong and a collaborative, coaching approach to clients works better

As technology becomes ever more capable and artificial intelligence (AI) speeds up even complex tasks, the call for accountants to transition away from compliance has got louder and louder. As a result, compliance only accountancy firms will find it hard to survive, with business owners seeing no value in a basic service that they know can be largely automated.

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