Skip to main content
Toggle search
Menu toggle

What happens when clients rely on bad tax advice from finfluencers?

The convergence of social media finfluencers and sophisticated large language models (LLMs) is reshaping how accounting and tax information is consumed, warns Jonathan Barber, executive director – UK at the Institute of Financial Accountants (IFA) 

The shift in online finfluencers may have broadened access to financial advice, but it has also introduced a significant risk for UK businesses and accountants. For many business owners, the first port of call for financial guidance is no longer a professional adviser but a search bar, a chatbot, or a 30-second video.

Your free features:

  • Breaking news and expert analysis
  • Customisable daily newsletters
  • Six free CPD learning modules each year
  • Personalised CPD tracker
  • Top 75 Firms league tables
  • Regulatory changes
  • Hardman’s Tax Data

Sign up to Business & Accountancy Daily

Related Articles
Subscribe