Independent five partner firm Charterhouse (Accountants) LLP, which has offices in Harrow and Beaconsfield, has launched a new brand identity for 2014 designed to emphasise its breadth of services.

The branding revamp includes a logo, with the phrase 'Aim Higher' - which highlights the firm's goal of helping its clients achieve their ambitions. The firm has also developed an entirely new corporate image - including a new website - and is planning an app.

Micky Ackenson, founding partner at Charterhouse, said: 'The new brand supports our belief that our clients want more from us than the annual accounts. We are here to provide consultancy, strategic advice and hands-on support - be that HR support, as a non-executive director or guiding clients through a significant event, such as a merger or acquisition.'

Ackenson said the 40-year old firm would not be moving away from any of its core accountancy services, but wanted to become more proactive and make consultancy and support the mainstay of its service.