The campaign is based on a range of stories that show the firm’s services, such as working with blockchain technology, carrying out simulated cyber-attacks to protect a bank from cybercrime, a pan European restructuring project, and automation of tax compliance.

It will include ‘out of home’ advertising in Heathrow Airport, Canary Wharf and Edinburgh, along with digital and print advertising in national newspapers and magazines, including across Deloitte’s website and social media channels. The advertising focuses on the word ‘Do’, which Deloitte says showcases what the firm does to make a positive impact on its clients’ businesses.

Mark FitzPatrick, managing partner for clients & markets at Deloitte UK, said: ‘Clients that know us have great loyalty, but those that don’t work with us are less aware of what we stand for – they don’t consider us for work as frequently because they don’t have a clear perception of what working with Deloitte would be like.

‘Our campaign has a simple objective: to answer the question, Why Deloitte?  We are doing this by amplifying the characteristics our clients say set us apart.  They see Deloitte as the firm that delivers, makes an impact and takes action. 

‘This campaign will help us to create a distinctive and consistent market position.’

The advertising push comes ahead of the official launch of a new entity, Deloitte North West Europe, which comes into effect on 1 June 2017 and brings together a total of eight member firms including the current UK and Swiss operation, which will merge with Belgium, Denmark, Iceland, Netherlands, Finland, Norway and Sweden. The new entity, which Deloitte said will increase its global and regional presence, will have 28,000 partners and staff, generating over €5bn (£4.25bn) in annual revenue.

Details of the Deloitte ‘Do’ campaign are here.