Well,’ I said nodding sagely. ‘The Walled Garden ecosystem presents a challenge for the entire industry, not just us.’ I know very little about the Walled Garden ecosystem, but I was attending the Global Sales Conference and happened to join a conversation group that included the Chief Revenue Officer and I was desperately trying to fit in. Fortunately, my chat seemed to hit the spot and the Chief Revenue Officer also nodded sagely and launched into a monologue.

‘Absolutely,’ I began, at which point I was interrupted by a blow to the back of the head by a flying object. ‘Sweet Mother Mary!’ I spluttered choking on my coffee, narrowly missing spilling it over the Chief Revenue Officer, ‘What the…’

‘Take you