How accounting practices succeed in difficult times

Faced with the Covid-19 crisis, forward thinking accountants have flourished while more traditional firms have struggled. Shane Lukas of AVN, the accountants’ association, sets out how firms can succeed while others fail

You do not need me to tell you that 2020 has challenged accountancy firms like never before. The pressure has been intense, both to get your own practice through the crisis and to help your business clients survive too.

New concepts like the furlough scheme and the ever-changing rules on finance and funding mean that you are constantly having to update your knowledge, usually within a very short time frame.

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