Mazars, ranked in ninth position on the Accountancy Daily Top 75 Survey, is launching the rebrand on the back of steady, balanced growth and successful expansion.

Last year, the firm recorded revenues of €1.8bn (£1.6bn) (2018/2019 financial year), up 10.4% (excluding Forex impact of +0.2%) compared to the previous year.

The increase in revenues in 2018/2019 was supported by a strong 9.0% organic growth.

The rebrand also recognises Mazars’ becoming an international group, now present in over 90 countries and territories, with nearly 25,000 colleagues around the world.

Mazars North America Alliance brings an additional 16,000 professionals available to serve the firm’s international clients who operate in the USA and Canada - in total over 40,000 professionals support Mazars’ clients around the world.

More than a third of Mazars’ fee income now comes from outside Europe, Asia-Pacific enjoyed the highest growth rate of 22.6% in 2018/2019 and this region now represents approximately 15% of Mazars total revenues.

Hervé Hélias said: ‘In 75 years, our guiding principles haven’t changed, but our firm has. We have doubled in size in the past ten years and the diversity of our offerings, clients and talent has flourished as we have grown.

‘Today, we audit nearly 2,000 Public Interest Entities around the world; 30% of the listed companies in France, and in China, we serve almost 140 large-listed companies.

‘At the same time, we serve over 50,000 privately owned and family businesses, from private clients and start-ups to mature international clients.’

 The rebrand helps Mazars present itself more consistently across the globe, while celebrating its local roots.

Phil Verity, senior partner of Mazars in the UK, said: ‘I am extremely proud of our new brand. Mazars serves UK clients of all shapes and sizes, and our new brand identity captures our ability to bring both a personal, local touch and the scale of our international firm.’