Paul Holcroft is associate director of Croner.

Croner specialises in HR, Health & Safety, Tax and Reward, offering software and services to maximise business outcomes. National human resources and health & safety consultancy, Croner, has been helping professionals and organisations of all sizes since 1941. At the heart of our company is a commitment to the health and growth of our clients, which means we are not just a source of expert help, but also a trusted sounding board. Through the hundreds and thousands of discussions we have every year with clients, we identify trends and help future-proof their businesses with timely advice.