Revisiting Integrity

Damage to your reputation can ruin your career but you can take steps to prevent this, says Mark Freebairn.

Iwrote an article a little while ago relating to the absolute necessity for CFOs to maintain their reputation for integrity. Unsurprisingly, it caused a few comments. A number were in agreement. A number were in panic. What did I mean? How was integrity defined? How could the situation be rescued if something had happened? A number of people said, ‘thank you’, because they felt this was a subject that the finance community really needed to hear about and consider. So let us revisit the subject.

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