Two thirds (66%) of the people surveyed say they would be happy to pay more tax if it means that the quality of the NHS improves, according to the post-general election survey. The findings vary by age, with 76% of the 65+ age group agreeing, compared to 61% of those aged 18-24 and 56% of those aged 35-44.

In addition, the research suggested the public are prepared to contemplate options beyond taxation to invest in health services. When thinking about alternative options to fund the NHS, charging for missed appointments is seen as the most acceptable with (62%) prepared to see this considered.

There is less support for charging for other health services. In particular, almost three quarters (73%) of the public say that it should not be possible for anyone to pay for a GP appointment to get a faster service.

When considering the priority for NHS funding, 53% of patients feel that hiring more staff should be the focus rather than paying existing staff more, while the same proportion prioritise funding for hospitals over GP surgeries.

Quentin Cole, PwC Health leader at PwC, said: ‘Our polling shows that the general public are willing to invest in the NHS to improve their experience by paying more tax.

‘However, a cash injection will not solve the NHS’ problems alone. Today’s system was designed to deal with yesterday’s problems. Instead of just looking for quick solutions, the system itself needs to be reshaped to deliver improved outcomes, optimise resources and empower patients.’