Accountants: the art of better client communication

Reviewing your communications policy and skills to ensure they build, and support strong client relationships is advisable for all accountants, says John Edwards, CEO of the Institute of Financial Accountants

While one benefit of cloud technology is to make remote working easier, it’s important not to forget that interaction in person is a key part of working as an accounting professional. 

Face-to-face drives engagement

The role of a physical meeting still holds vital relevance for accountants wishing to get to know their prospects better and reconnecting with existing clients post-pandemic.

Getting the most out of these meetings is about making sure you get the information you need, but also understanding clearly who you are dealing with and what kind of business relationship you intend to establish.

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