Semantic search will allow effortless access to our expert knowledge and allow users to get the right answers, faster.

The purpose of semantic search

At Croner-i, we have always believed that accessing expert knowledge should be effortless. That is why we are reimagining how professionals search, discover, and engage with our trusted content by integrating semantic search into our products.

The result is a faster, more intuitive, and more powerful experience for tax, audit, and accounting professionals.

From keywords to meaning

Traditional keyword search has long helped professionals navigate our extensive library of expert-curated content. However, it has its limits; miss a keyword, and you might miss the answer.

In reality, users do not always phrase their questions the way content is written. Semantic search bridges that gap by understanding the intent behind a query, delivering results that are matched by meaning, not just words.

Our new AI-powered semantic search breaks through the limitations of traditional keyword matching. It interprets both the context and the purpose of the query, ensuring that even if the exact wording is not used, the most relevant content is still found. That means users receive answers that align more closely with their real-world questions.

How it works

Every time a user types into our search bar, semantic search simultaneously looks for:

• keyword matches – to capture direct, precise references; and
• AI-powered semantic understanding – to identify relevant results based on meaning.

Each keystroke triggers a hybrid search process that merges these results and intelligently ranks them by overall relevance. The outcome? Faster, more accurate answers for busy professionals – with less time spent rewriting or refining queries.

The impact so far

Since launching semantic search, we have seen a clear shift in how users engage with Croner-i products – and the value they are getting from it:

• click-through rates have increased significantly, meaning users are not just finding what they need more quickly – they are also acting on it;
• the ‘no results’ rate has dramatically fallen, reflecting better content discoverability and fine-tuned search relevance;
• user engagement continues to grow month over month, as more users are reaching relevant results without the need to rephrase or dig deeper.

Together, these trends point to a smarter, more efficient search experience – one that saves time, reduces friction, and supports more confident decision-making for professionals.

Grounded in expertise

What sets our AI apart is what powers it. Our semantic search draws exclusively from Croner-i’s expert-authored content – ensuring every result is accurate, authoritative, and highly relevant to professionals in tax, audit, and accounting.

This system has been built specifically for the needs of our users, with security, transparency, and reliability at its core.

What is next: AI overview

In the coming days, we will be launching the next evolution of search at Croner-i using Generative AI (GenAI) or Large Language Models (LLMs): AI Overview.

Similar in concept to features emerging from major modern search engines, AI Overview will provide clear, natural-language summaries of complex topics – delivered directly at the top of your search results. These summaries are grounded entirely in our expert content and include direct links to the original sources.

Think of it as a smart summary at the top of your search results – giving you a clear, plain-English explanation of complex topics, instantly. You get the key takeaways up front, with trusted links to explore the full detail when you're ready.

Built for the way you work

We know professionals do not have time to sift through dozens of results. With semantic search now live – and AI Overview just around the corner – we’re making sure you get what you need, when you need it. All without compromising on accuracy, speed, compliance, or clarity.

This is just the beginning of our AI journey, and, it is all grounded in a single goal: To help professionals get to the right answers, faster.

Join our webinar on AI search on 5 August

Find out more about Croner-i AI-Powered Search