Uncertain economic conditions, coupled with eroded public trust and increasing political focus, have intensified the spotlight on business practices. As September and December year end reporters start to plan for their 2016 annual reports (ARAs), they find themselves confronted by this increasingly challenging landscape. In this context of increased scrutiny in business, it is important that companies step up to the challenge.

Transparent and clear communication is key in helping improve trust in business and the ARA presents an opportunity for companies to engage and present their case. If companies fail to show leadership, there is a risk that further regulation may force action.