ICAEW rebrand gives 2018 deadline to roll out logo

ICAEW has rebranded with an overhaul of the website and the launch of a new logo, featuring the Economia woman with a rod, rudder and dividers, arguably in a slightly more modern style than the current logo.

The typeface of the ICAEW logo has also changed, adding a more modern touch using a sans serif font.

The rebrand will be reflected across all ICAEW communications, including in the institute’s magazine economia, and across all newsletters. The relaunch took place over the course of a week, affecting despatch of regular newsletters for a short period of time.

An ICAEW spokeswoman told Accountancy: ‘We knew it would take us several days to update all of our websites, social media, etc, to the new brand ready for launch on 3 April.’

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