For any listed business, shareholder value is king; yet as market confidence remains hugely volatile, it can rise or fall due to a number of different external factors. It can be difficult to keep abreast of market changes, which is why chief financial officers (CFOs) have traditionally focused their attention on long-term growth and stability.

Long-term stability and short-term successes are ultimately inextricable, so CFOs need to readdress their focus, shifting their mindset to see where the organisation can be achieving more short-term wins.

So how do they position themselves and their teams to make sure short-term wins do not get lost when driving wider, strategic long-term stability?