Advisory model has simply not kept pace with the needs of clients

Clients want integrated advice from accountancy firms, not a fragmented, siloed approach, requiring a rapid rethink by advisors to ensure they remain competitive in an increasingly complex business landscape, says Frederik Vinten, chief commercial officer at Grant Thornton UK

The reality for business today is that challenges rarely sit in isolation. Organisations are navigating increasingly interconnected pressures, yet the advice they receive is still often fragmented – shaped by service lines rather than client outcomes.

Grant Thornton UK’s latest Finance Leaders Barometer highlights just how complex the landscape has become. Eight in 10 UK CFOs expect multiple systemic risks to affect their organisation in the year ahead.

Talent shortages, regulatory change, cyber threats and liquidity pressures remain key challenges. At the same time, the accelerating impact of AI is reshaping how organisations operate: introducing new risks, but also significant opportunities for smarter decision-making and efficiency.

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