L Ltd is a company based in Wales that runs a small number of local tourist attractions. It was originally owned and run by members of one family but over the years has taken on a separate management team, some of whom have also become shareholders through an employee incentive programme.

In its year to March 2013, L received a significant grant from the Welsh government, associated with its latest attraction in a rundown area. The grant was the outcome of a long application process and came with a number of conditions.