Deloitte’s 2023 digital consumer trends research, based on a survey of 4,150 UK adults, found that nearly one in 10 (8%) have used AI tools for work – equivalent to over four million people.

But many companies have not implemented policy guidelines on the use of AI, while there are fears that AI could replace jobs and there is no guarantee that the information generated is accurate.

Of those that have used the function, almost a third (30%) said they had only used it once or twice, with 28% using it every week.

More than two-thirds (70%) who used the technology had done so for personal use, while 34% said it was for educational purposes.