The predominantly East Anglia-based firm is to merge with Sandcroft Management Services Limited and Sandcroft Payroll Services Limited. Their 14 staff will join Price Bailey, while William Wilson, senior accountant at Sandcroft, joins as a partner. Billy Wilson, managing director of Sandcroft, becomes a consultant.

Sandcroft offers accounts, tax and payroll services.

Billy Wilson said: ‘I am particularly excited for Sandcroft to join the Price Bailey team, it will enable me to gradually step back from the practice. Our focus on providing approachable and people-oriented services is clearly reflected in their ethos, whilst our existing client-base will hugely benefit from Price Bailey’s innovation and growth in the market.’

Managing director of Price Bailey Martin Clapson said: ‘We are delighted to announce the merger with Sandcroft who have been good friends of Price Bailey for many years. Under William’s direction, we will continue to provide Sandcroft’s existing range of accounting and advisory services, enhanced now with the complementary offering from Price Bailey.

‘Sandcroft’s Sawston office will remain open which together with our high street presence in Ely, supports our strategy to offer a convenient service from a much more visible and accessible presence in the centre of town.’