The fashion brand's parent company, Kiely Rowan, has appointed David Rubin & Partners as administrators to the firm in order to facilitate the winding down of the brand’s three stores, two of which are located in London and a third on Kildare. As of 17 September 2018, the company ceased trading and the brand’s website has been shuttered. On its website the company says that ‘Orla Kiely's Home and Design licensing business will not be impacted, and its selection of accessories and homewares will continue to be sold through its distribution partners.’

Founded in 1995 by Kiely and her husband, Dermott Rowan, the fashion brand noted for its distinctive floral-based fashion has become a favourite of style icons like Alexa Chung and the Duchess of Cambridge. Until recently it sold its products, which included clothing, accessories and wallpaper, in 33 countries and employed 56 people.

The company has reportedly been hit by the same adverse factors that have impacted other retailers. Last month, fellow fashion retailer Laura Ashley reported a 98% drop in profits due to challenging trading conditions. Slow consumer spending has affected a number of high street shops including House of Fraser, Debenhams and John Lewis, and online sales have continued to encroach on traditional retailers. Rising business rates have also taken their toll, with recent figures from Colliers International indicating that 30 businesses have applied for company voluntary arrangements (CVAs) since rates were altered in April 2017.

David Rubin & Partners has been approached for comment.

Report by James Bunney