Whether in real life or online, we decide what we think of people within seconds of meeting them, so accountants, like other professionals, need to manage their profiles in both worlds.

‘We have seen a huge shift towards social media over the past two years,' says Sally McFall, client services director for professional services at recruitment agency Badenoch & Clark. She points out that recruiters, candidates, employers, and employees now use all sorts of social media to collect and share personal and professional information.