Generic AI tools such as ChatGPT, Claude and Gemini are powerful and flexible. They explain concepts, generate ideas and handle a wide range of everyday tasks.

But when an accountant or tax adviser needs a reliable answer on technical tax and accounting, general knowledge is not enough. They need trusted expertise, verifiable sources and confidence that the guidance is current and appropriate for their work. Croner Intelligence is built for exactly that.

Rather than drawing on whatever a general-purpose model has absorbed from the open internet, it bases every answer on Croner’s specialist content - written, reviewed and maintained by tax and legal experts who understand UK legislation, regulation and technical tax.

In our benchmarking against leading generic AIs and our previous AI Overview system, Croner Intelligence scores higher for accuracy and retrieves relevant source material substantially more reliably. The more important difference is behavioural. Generic AIs are optimised to sound confident. Ask one whether a termination payment falls within an exemption and it will typically take the settlement agreement’s label at face value and commit to an answer. 

Croner Intelligence does not. It identifies that the payment could be earnings under section 62 Income Tax (Earnings and Pensions) Act 2003 (ITEPA) or compensation for loss of office under section 401, cites the authority for each option, and specifies the facts needed to decide between them. Where the law permits more than one interpretation, it produces both. Where facts are missing, it asks rather than assumes.

That behaviour makes the output accountable. Every point is mapped to specific legislation, case law, HMRC guidance or Croner commentary, with source links the accountant can open and check. It also handles the complexity of the actual issue, spotting a capital gains tax (CGT) implication inside an inheritance tax (IHT) question, for instance, rather than answering with the obvious tax and stopping there.

Security matters too. Documents uploaded to Croner Intelligence are analysed for compliance and context, and are never used to train any underlying model. Client data stays the firm’s own.

Generic AIs are excellent general assistants. Croner Intelligence is a specialist, professional one, combining AI with trusted Croner expertise, verifiable sources, secure content and relevant workflows for accountants. For anyone who needs dependable support rather than a plausible answer, that distinction is the whole point.

*** Try out Croner Intelligence for yourself. Book a demo here ***