When it comes to running a successful business, the most important aspect of financial management is cash flow. Many companies forget that ‘revenue is vanity, profit is sanity, but cash is king’ and focus exclusively on turnover assuming that more sales will translate into better business performance. Your company might be growing sales volumes but, if you cannot pay your bills, you will ultimately go out of business.

A lack of liquid funds is often cited as the number one reason why starts-ups fail. While maintaining a healthy cash flow is vital to the success of any business, it is even more important during periods of economic uncertainty when funds are harder to obtain.