Artificial intelligence (AI) is creeping in everywhere. It’s being used almost across the board in accountancy, from data analysis and financial reporting to compliance and fraud detection, making processes faster, easier, and cheaper to complete, while increasing accuracy.

But while this is undoubtedly good news for both your business and your clients, it does raise one sticky question: what should you do about pricing?

Why AI means accountancy pricing has to change

When you bill by the hour and half of your billable tasks are being completed in moments by AI, it stands to reason that your pricing has to change to reflect that reduction of time.