In 2007 German conglomerate Siemens faced a corruption scandal that resulted in board members quitting, key executives facing prosecution and an estimated €2.5bn (£1.8bn) in fines. Afterwards, then CEO, Peter Löscher, was charged with establishing a culture of integrity. He brought in damage control specialist and lawyer, Peter Y Solmssen, to transform the company’s culture and ethical agenda.

Solmssen argued for a view of sustainability that underlined every aspect of global business culture, including a culture of responsibility that fights corruption and bribery, and would contribute to an economic system that would work for all.