Benefits of social media use for business

Social media has many benefits for businesses, including accounting firms explains Kate Tyler, director of Shake Social - a social media agency

It seems everyone is using the newer social networks these days, from Jamie Oliver on Instagram to Michelle Obama on Pinterest. What’s less clear is the benefit for a business, particularly an accountancy firm, when there are so many other things that need doing.

We work with a number of accountants across the UK and we always make one thing very clear: if you don’t know WHY you’re using social media, you may as well not bother. We’re all too busy to waste time on something that doesn’t bring in results. So, why should accountants bother with social networks such as Twitter, YouTube, Facebook, a blog or LinkedIn?

Here’s the lowdown...

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