Deloitte and ParalympicsGB launch immersive digital experience

ParalympicsGB team, Tokyo

As momentum builds towards the Paris 2024 Paralympic Games, ParalympicsGB has teamed up with Deloitte to launch Mindscape

Mindscape is an immersive digital experience designed to provide an insight into what it takes for Paralympians to succeed both on and off the field of play.

Deloitte has developed the interactive platform using new technologies to connect with a wider audience and shine a light on the challenges faced by disabled people, including Paralympians, in their everyday lives.

Mindscape takes users on a journey, completing tasks and collecting rewards as they in turn learn more about the challenges around accessibility and the lived experience of disabled people.

With insights into themes of resilience, inclusion and allyship, the user’s avatar reveals not only what it means to be a Paralympian competing on the world stage, but a disabled person in the UK today.

Users can access the Mindscape platform via ParalympicsGB website. An audio described version of the experience will also be available.

ParalympicsGB’s CEO David Clarke said: ‘Paris 2024 is an opportunity for ParalympicsGB to make a real impact, on and off the field of play.

‘In developing Mindscape, Deloitte has been able to bring to life the lived experiences of disabled people through the lens of a Paralympian.

‘The overarching theme of allyship and their determination to create an accessible digital experience demonstrates the shared values in our partnership.’

Mark Lillie, partner and UK sports industry lead, at Deloitte, said: ‘Technology can have a huge impact on the way people engage with sport, whether spectating or playing.

‘From adaptive equipment to virtual reality training programmes and immersive storytelling experiences, technology is working to level the playing field to make sport more accessible and inclusive than ever.

‘As Paris 2024 approaches, we are looking forward to seeing how our Mindscape platform can help to change how people perceive the experience of Paralympians and increase the visibility of disabled people.’

As Official Digital Transformation Partner, Deloitte will support ParalympicsGB’s ambitions set out in its 10-year strategy Championing Change, providing expertise and innovation as ParalympicsGB seeks to influence positive social change.

The Mindscape digital experience is just one of a number of areas in which Deloitte has supported ParalympicsGB so far. In addition to this and in the digital space. The two organisations are working closely to develop a digital strategy which includes website development and implementation to improve fan and user experiences.

Lillie added: ‘We have designed the Mindscape platform with 16 to 30 year-olds in mind, but it is accessible to all.

‘Deloitte will continue to work closely with ParalympicsGB to shape and drive projects that contribute to ParalympicsGB’s mission of enabling world-leading performance at the Paralympic Games and to drive positive, sustainable change in UK society.’

Access the Mindscape platform

Pictured: ParalympicsGB Tokyo closing ceremony

Sara White | Editor, Business & Accountancy Daily

Sara White is editor of Business & Accountancy Daily at Croner. For leads and story pitches, please ...

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