The relentless march of technology such as artificial intelligence (AI) and the digitalisation of online tax and accounting services is transforming the accounting profession.

Increased competition and the threat of being left behind by larger accountancy firms adapting to new ways of working and servicing clients can make private equity investment an attractive option.

Ensuring the firm can continue to grow and compete and providing partners with exit routes at what can be attractive terms can be beneficial.

However, it is important to approach it with caution, if owners want to adhere to their core principles, client servicing, and high ethical standards.