LinkedIn not only functions as a cyber CV, it enables you to put your name in front of, and network with, influential figures in the industry and establish valuable connections.

In the words of personal branding expert David Petherick, your LinkedIn profile is a ‘combination of a sales pitch… a business card, a personal statement, a list of recommendations, a mini website and a wave from across the room’.

As LinkedIn profiles rank high in search results, how your profile is presented is critical to your professional brand and credibility.