Founded in 1855, Saffery is one of the oldest accounting firms in the UK to remain entirely independent, and its new brand and supporting visual identity – optimised for digital environments and experience – builds on this heritage and positions the firm to grow into the future.

The updated Saffery brand epitomises a combination of ‘deep-rooted values, agile approach, and bold spirit’, the firm said. 

The new logo is two interlocked circles with dark green as the brand colour and visuals using moon shadows. The website has been redesigned with a fresh new feel and full mobility for digital devices.