The aim was to bring the mid-tier accountancy firm into the modern era with a 'contemporary design, slick look and a site-wide representation of their ethos and values'.

SRLV worked with Bristol based digital design and marketing agency Squarebird to achieve a stronger brand and build awareness of the firm’s brand and specialist services.

Nick Bird, managing director at Squarebird, said the redesign ‘perfectly encapsulates the essence of SRLV’s exceptional brand’.

Throughout the rebrand, SRLV wanted to preserve their existing heritage and branding. This was brought across through small details across the site, such as the sage colour of their logo – a logo which was carefully refined to showcase the different components of their brand identity, themed around their relationships with customers and clients.

The concepts behind the logo design were proposed as a solution to extend through the rest of the redevelopment – a proposal that SRLV agreed with, beginning the implementation of their core sense of integrity, values, and family into a professional, contemporary digital presence.

‘There is a first-class team at Squarebird. It was a pleasure working with them. They helped us develop a new brand logo and a full website overhaul, taking on board our vision and giving excellent advice along the way,’ said Grant Court, partner at SRLV.

SRLV reported fee income of £20.1m for year end December 2022 and has 18 partners and 180 staff and specialists. It is also a member of global accountancy group ETL Global.

Marc Voulters, senior partner at SRLV, added: ‘We’ve seen vast global change over the past 35 years. There have been economic highs and lows, including Brexit and the global pandemic. Throughout these challenges, our clients have thrived in their careers and businesses as we’ve helped guide them over the years.

‘Founded on the principles of a family business, our whole ethos has remained unchanged; people and relationships come first. We are proud of how far we’ve come and grateful to all our clients, staff and professional networks for their loyalty and trust.’