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Building your LinkedIn presence

In the last three years, there has been a general acceptance in the accounting community of the need to have a profile on LinkedIn. Consequently, the questions that are now being asked are 'once my profile is done, what do I do on LinkedIn to win business?' Heather Townsend considers how to actively and effectively use LinkedIn to win business

Before I get started on how to use LinkedIn to win business, it's worth mentioning that a good LinkedIn profile will tick these boxes:

  • Be written with the same care and attention as your professional bio on your firm's website

  • Clearly showcases your expertise and answers the question 'why work with me and my firm?'

  • Is written in the first person, and includes a little of your personality and non-work related self

  • Has a personalised and easy to recall LinkedIn public profile URL

  • Your professional headline has been adapted to show how you stand out from your peers

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