Technology can transform the way you manage customer relationships, says Lesley Meall.

Relationships matter, whether you are a multi-million-pound enterprise trying to win new business, or a small firm of accountants trying to cross-sell more services to existing clients. ‘It’s not what you know, it’s not who you know, it’s how much you know about them,’ says Simon Crompton, managing director, CCH Software. ‘Customer data is your most valuable business asset.’

And while