Five ways to sell more to your existing clients

Did you know that you have a really easy way to win work? By winning more work from existing clients. Heather Townsend, founder of The Accountants’ Growth Club, explores different ways to generate more revenue for your practice

Why do you tend to prioritise winning more work from new clients? Our brains are wired to take notice of new things. This means that, often, when it comes to winning more work, you often will focus more on winning new clients.

If you are employed by a firm, you may even find that your remuneration or bonus structure rewards you more for work won from new clients. After all who wants to get into an argument with an audit partner about sales credit?

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