The new set-up will have 17 advisers and analysts, and will provide a range of strategy and corporate finance services, including mergers and acquisitions, valuations, research, due diligence, financing, restructuring and strategic planning and execution.

 ‘The strategy behind the formation of this subsidiary company is to emphasise to the market that any corporate finance activity should be part of a clear strategic plan, and to provide that service from a single source,’ said Simon Blake, strategic corporate finance partner.

‘We believe that strategy and corporate finance transactions fit hand in hand. To do otherwise, creates much more likelihood of failure or missed opportunities.’

The move follows demand for integrated services from clients, including Essex-based Windsor Integrated Services Group. Price Bailey’s Nick Mayhew leads one of the strategic corporate finance teams that work closely with the Windsor team to define and implement their growth plans, covering acquisitions, refinancing, new projects and leadership development.

One recent project involved the Price Bailey team working with Windsor to develop a product strategy for its Hazibag solution, an innovative hazardous waste management service for the UK industry, and the assessment, acquisition and creation of a new business designed to eradicate asbestos, together with supporting the launch strategy, market research and international market entry.

MD of Windsor, Tony Windsor said: ‘Unlike other practices, Price Bailey was able to provide an integrated approach to our situation, from developing and refining our growth strategy to the successful purchase and establishment of the new businesses in our group; we are seeing significant benefits from this work.’

Price Bailey has annual fee income of £20.3m, 264 professional staff and was ranked 30th in the annual Accountancy Top 75 Firms Survey, published in February 2015.