RSM China chief Gu Ren-rong
discusses the challenges of competing against the Big Four in a crowded
market
The Chinese proverb 'know your enemy and yourself, and you will
win every war' underpins RSM China's (RSM) approach to the Chinese
accountancy market.
The Big Four dominate the Chinese accountancy market in terms
of market share. However, it does not follow that this is their source
of competitive advantage. We must approach the issue from both domestic
and overseas perspectives. In the international marketplace, the Big
Four are well-established with histories extending for hundreds of
years. In contrast, the Chinese market is relatively immature and
the Big Four, indeed other firms too, do not have such established
heritage.
