Xeinadin has completed a soft rebrand dropping the use of the word Group and refreshing its logo while it focuses on growth through further acquisitions
The decision to drop the ‘group’ was taken as the private equity backed business felt it had high name recognition five years since it was set up in 2019.
Since forming in 2019, the Xeinadin brand has evolved significantly. Backed by private equity investors, Exponent, has made 18 acquisitions and become one of the top 20 accountancy firms in the UK.
The acquisitive group is focused on building the business on the back of mergers and acquisitions of small accountancy practices with a focus on serving SME clients.
Xeinadin said the rebranding from Xeinadin Group to Xeinadin, ‘marked a step forward in the company’s ambitious growth plans’.
Derry Crowley, CEO of Xeinadin said: ‘The rebranding of Xeinadin Group to just Xeinadin echoes the next phase of our journey as one team of forward thinkers and trusted advisors.
‘It shows how far we have come over the past five years, where we have earned the trust of over 70,000 businesses.
‘Under the new Xeinadin branding, we have one core ambitious vision - to be the most trusted accountancy and business advisory firm across the UK and Ireland.’
Xeinadin reported fee income of £106.8m for year end 31 May 2023, up from £87m the previous year, and is ranked 18th in the Accountancy Daily Top 75 Firms survey.
The firm has nine regional hubs across the UK, over 2,000 staff and more than 135 offices. Xeinadin has a local first approach and local offices are supported by data-driven IT, centralised back-office support and a collaborative international group.