The Financial Times' popular 'Undercover Economist' and host of BBC Radio 4's Pop-up Economics, Tim Harford, is to kick-off debate at the fourth annual CCH UK Conference.

This year's conference looks at the pace of change in the accounting sector - considering whether accounting professionals are evolving or in the mood for a revolution of the industry.

Harford will be joined by senior accounting figure Philip Woodate, partner at Goodman Jones, who will share insights on the practical experience of cloud-based accounting while social networking guru Sonja Jefferson - author of Valuable Content Marketing - will give delegates a taste of how to maximise the value of social networking for their businesses.

In addition, CCH will invite delegates to celebrate 100 years of its business in June.

For more go to www.cch.co.uk/conference2013