Steve Pipe: ’Market price’ is a ridiculous fantasy

Basing prices on supposed market rates is damaging for firms and their clients, says Steve Pipe.

Idon’t know any accountants who still believe in Santa Claus or the tooth fairy. But I know plenty who still believe in the equally ridiculous notion that there is a ‘market price’ for accountancy services. Such views would probably be funny if they didn’t have such a harmful effect on them and their clients.

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